Cuvva
Cuvva first introduced their app for hourly car insurance in the UK in 2015, changing the way people get around. Fast-forward 8 years and Cuvva now helps over 800,000 customers with both short-term and monthly car insurance. I led the Brand Design team, working closely alongside the Product and Marketing teams to build a seamless brand experience for our users.
Cuvva
Cuvva first introduced their app for hourly car insurance in the UK in 2015, changing the way people get around. Fast-forward 8 years and Cuvva now helps over 800,000 customers with both short-term and monthly car insurance. I led the Brand Design team, working closely alongside the Product and Marketing teams to build a seamless brand experience for our users.
Cuvva
Cuvva first introduced their app for hourly car insurance in the UK in 2015, changing the way people get around. Fast-forward 8 years and Cuvva now helps over 800,000 customers with both short-term and monthly car insurance. I led the Brand Design team, working closely alongside the Product and Marketing teams to build a seamless brand experience for our users.
Codifying the Cuvva identity
Multiple brand refreshes over the years had left Cuvva with an inconsistent application of their brand and a somewhat Frankenstein identity.
With the launch of a large above the line campaign imminent, I was tasked with codifying the visual identity and eliminating inconsistencies across the user experience.
Outcome
Over a 3 month period I established a cohesive brand design system in Figma to arm the design team with clear guidelines and shared component libraries to produce on-brand assets at scale. Building on these foundations, we introduced a playful illustration style (inspired by the successful TV campaign) that gave Cuvva an instantly recognisable brand across their app, website and more.
Codifying the Cuvva identity
Multiple brand refreshes over the years had left Cuvva with an inconsistent application of their brand and a somewhat Frankenstein identity.
With the launch of a large above the line campaign imminent, I was tasked with codifying the visual identity and eliminating inconsistencies across the user experience.
Outcome
Over a 3 month period I established a cohesive brand design system in Figma to arm the design team with clear guidelines and shared component libraries to produce on-brand assets at scale. Building on these foundations, we introduced a playful illustration style (inspired by the successful TV campaign) that gave Cuvva an instantly recognisable brand across their app, website and more.
Codifying the Cuvva identity
Multiple brand refreshes over the years had left Cuvva with an inconsistent application of their brand and a somewhat Frankenstein identity.
With the launch of a large above the line campaign imminent, I was tasked with codifying the visual identity and eliminating inconsistencies across the user experience.
Outcome
Over a 3 month period I established a cohesive brand design system in Figma to arm the design team with clear guidelines and shared component libraries to produce on-brand assets at scale. Building on these foundations, we introduced a playful illustration style (inspired by the successful TV campaign) that gave Cuvva an instantly recognisable brand across their app, website and more.
